Marketing Made Easy: The “Give Before You Get” Principle

Willy Kon
4 min readDec 14, 2022

The art of giving in marketing: why it works and how to do it

Photo by Markus Spiske on Unsplash

Do you know what the most common word entered into a search engine on the internet is? If you own an internet business, understanding this term and utilizing it to its fullest potential will practically EXPLODE your sales. I’ll explain.

The most crucial word is FREE!

The word “free” appears more frequently than any other in online searches. Everyone enjoys receiving free things. Nobody wants to spend money when they can receive something for nothing.

Consider all the times you’ve used the internet to look something up. Whether it was for products, services, information, or anything else. Did you include the word “free” before the description, the keyword, or another phrase? When the search engines produced the results without the term “free,” I guarantee they offered you a list of “similar searches” that included the keywords you entered with the word “free” in front of them.

The advantage of providing something for no charge.

Offering a product, service, or piece of information for free can be quite profitable for an online business.

Your search engine rankings are improved first. Having the word optimized on your website will pay off greatly because it is typed into searches more often than any other.

If you continue to use the word free after a customer has found you in their search results, they will get even more interested. If people go to your website, you can entice them by giving them something for nothing. In fact, it draws so many people that I can’t emphasize enough how crucial it is.

How you may profit by giving things away for free.

There are several possibilities when someone visits your website to claim their freebie.

They must provide you with their name and email address in order to receive their free gift. Offering it to them in the first place was done for this reason alone.

A website visitor is extremely unlikely to make a purchase on their first visit. They might never come back unless there is a compelling case for them to do so.

If you have their email address, you can get in touch with them and ask them to visit your website again. Through your email correspondence, you can make “special offers” and affiliate sales to them.

It is a well-known statistic that a consumer requires an average of 7 encounters (sales pitches, reminder visits, offers, etc.) before they decide to make a purchase. Let’s focus on the current issue because the causes behind this are fairly extensive and deserve their own post.

Your odds of a customer making a purchase have considerably increased because you can have this crucial interaction with them.

Deals are frequently sealed when a potential customer learns to “trust you” and gets to know you. Your customers give you these goods in exchange for their purchases.

Therefore, it is how you can profit from providing something for free.

The Most Important Quality of Free Giveaways

Any product you sell, whether it be a software license, an ebook, a report, or a subscription to an ezine, MUST be of high quality.

If the customer receives their free gift and it is of poor quality, they will not return to your website and make a purchase.

They might not ever find out that you are the top website in your niche, offering the finest bargains, simply because they won’t return.

However, if they are pleased with their free present, they are far more likely to return to your website. If you want the “freebie offer” to be successful for you, high-quality, practical products are a necessity.

How to use “free” traffic to your website’s advantage.

An excellent technique to increase traffic to your website is through classified ads. The famed “what’s in it for me” question should be the focus of both the headline and the description. That is giving them something for free. They’ll be more likely to click the link and visit your website as a result.

Posting classified ads is free. Simply enter “free classifieds” into the search bar and pick from the thousands of results the search engines provide. Regularly submit your adverts to increase traffic.

More “free” strategies to increase traffic.

1. Just apply it everywhere your adverts are displayed. Include your offer in your resource box if you often publish articles, studies, or ebooks. Use the offer as your ad copy if you use pay-per-click advertising. Use the free offer in your resource box whenever you advertise in ezines, whether it’s your own, an affiliate’s, or purchase advertising.

1. Choose wisely. There is one piece of advice that is crucial when selecting what you will give way to.

2. Tailor the freebie to your target audience. Always stay on topic, no matter what niche you operate in.

3. If your company offers sports instruments but you also provide an ebook on “how to repair an electric car,” you’re going to run into trouble.

For their ebook, the consumer will go to your website. If it offered excellent instruction on “how to repair electric cars,” they would download it and possibly be quite happy. They won’t return to your website if you email them with, for instance, a “special deal on ping pong rackets” unless it happens, incredibly improbable to happen, that they also play ping pong.

They were more interested in electric cars than sports gear, no matter how many emails you sent them. Why should people return to your website? They won’t, in actuality.

Therefore, pay attention to what your own niche genuinely wants and fulfill those needs.

In conclusion, you will generate more money if you give away more things for free. It has a simple idea and is one of the top traffic drivers.

Take action now that you have this important informational tidbit. Decide who you could offer it to, when you could do it, and where.