David Goggins — The Cookie Jar Method Explained

  1. Origins of the Cookie Jar Method
  2. The Cookie Jar Method in Life
  3. How can you apply the Cookie Jar Method?

1. Origins of the Cookie Jar Method

In his book, Can’t Hurt Me, David Goggins goes on to explain in all details his background. He doesn’t filter the experiences as he wrote about the traumatic, emotionally distressing moments in his childhood all the way until his early adulthood in a raw, direct way. From withstanding constant abuse from his father, enduring times where he lived in a shackled old house with his mother paying 7 dollars rent, and later on, being called “nigger” every day in school. Exposure to trauma shaped him into a stuttering kid with low self-esteem, full of anxiety and anger. As he puts it, he was “the weakest human God ever created“.

San Diego One Day, 2005

The Cookie Jar Method in Action

So the now called Cookie Jar method was used by David Goggins in his most desperate state. He was at the bottom of his physical wellbeing and he had to pull himself out of it. What did he do? David had to remind himself of what crazy things he overcame. Of course, he reminded himself of the cookie jar his mother used to fill back when they were living in poverty. The concept came back fresh, with a new perspective.

2. The Cookie Jar Method in Life

  • Attempting to hide your emotions by pretending to be feeling good when you are not, therefore it’s a double struggle now.
  • Letting the emotions drag you down. Triggers and coping mechanisms, such as binging and escapism will become options now.
  • Not accept the state you are in — dive headfirst toward the struggle.

3. How can you apply the Cookie Jar Method?

In order to apply the Cookie Jar method in your life, David Goggins mentions in his book that if you can think about a time or two when you overcame odds and tasted success, then you can employ it when disaster is all around. The first thing to do is get yourself a journal, or paper, and pen. Then you write all of your accomplishments down; don’t just include achievements, but also life obstacles. This could include losing weight, overcoming depression, or other challenging scenarios you went through. Take inventory of all the small tasks you succeeded in finishing, and remind yourself of what it felt like to overcome those obstacles. Write it all down, because it’s the small obstacles that build up and encourage you to keep going.

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Willy Kon

Willy Kon

William is a full-time freelance writer, He’s an avid cinephile, psychology connoisseur, and calisthenics aficionado.